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Summer School:
ICTs to Promote Sustainable Tourism

Tangible and Intangible Heritage between Cultural, Leisure, and Gastronomic Tourism
Summer School UNESCO - Milano


Information

Title Summer School: ICTs to Promote Sustainable Tourism.
Tangible and Intangible Heritage between Cultural, Leisure, and Gastronomic Tourism
Period 24th August - 4th September 2015
Institutions Università Degli Studi di Milano-Bicocca
in cooperation with
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites (USI - Università della Svizzera italiana, Lugano, Switzerland)
URL http://www.summerschoolexpo2015.com/information-communication-technologies-promote-sustainable-tourism.php
Location Milan / Italy
Coordinators Prof. Dr. Maria Garbelli (University of Milano Bicocca)
Prof. Dr. Lorenzo Cantoni (UNESCO Chair - USI / CH)

About the Summer School

Description The Summer School links three elements qualifying EXPO 2015 - our land and the development of the related resources: in primis our food, sustainable approach as a global value, and ICT, as a condition of global development, for its ability to go through space and time, and to improve reputation and image while increasing awareness of a place.

The Summer School is committed to discovering the natural and cultural places we live in, and intends to offer an overview of some excellences in Lombardy region and in Ticino region (Switzerland), with a particular focus on sustainable tourism.


Topics Covered Sustainability (Sustainability and its development along time; Sustainability and sustainable tourism; Sustainability, tourism and ICT; Sustainable tourism in UNESCO WHS); online communication (The online communication model; Online reputation construct; The role of ICT in tourism); Tangible and intangible Heritage in Tourism (Cultural tourism in World Heritage Sites; Food and Gastronomy: tourism, land and value). Case Studies.


UNESCO Chair The UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites is committed to perform extensive research and teaching on how ICT can be effectively exploited to develop and promote sustainable tourism at the World Heritage Sites (WHSs), with a special emphasis on the southern hemisphere. Its scope touches and overlaps on the following fields: eTourism, eLearning, and ICT4D (ICT for Development) The chair attempts to facilitate the flow of best practices and state-of-art information among WHSs when it comes to online communication and presence. For its commitment, UNESCO chair sustains this Summer School as scientific partner.


Lectures taken Sustainability and sustainable tourism: an overview
by Prof. Dr. Maria Garbelli

eTourism: an introduction
by Prof. Dr. Lorenzo Cantoni

eTourism: online communication and promotion
by Prof. Dr. Lorenzo Cantoni

UNESCO World Heritage and Tourism. The case of Ethiopia and Kenya
by Dr. Ray Mutinda

Sustainable tourism and (in)Tangible Heritage
by Prof. Dr. Maria Garbelli

Intercultural online communication
by Prof. Dr. Lorenzo Cantoni

Webanalytics
by Prof. Dr. Lorenzo Cantoni

Tourism and religion. Some cases
by Dr. Silvia de Ascanis

Consumers willingness to pay for PDO products: the case of dry-cured ham
by Prof. P. Mariani:, Dr. C. Garavaglia

On line sustainability of a WHS in Northern Italy. The case of Rock art of the Camonica valley
by Prof. Dr. Maria Garbelli

Conservation and development of an Industrial Heritage Site at UNESCO. The case of Sesto San Giovanni
by Dr. I. Suffia

eLearning in Tourism
by Dr. Nadzeya Kalbaska

Online Communication of Food and Gastronomy
by Dr. Elena Marchiori

Online reputation
by Dr. Elena Marchiori

The development of a touristic area in Lombardia - tools and outputs
by Dr. Comneno d´Otranto

eTourism, informal learning and gamification
by Asta Adukaite

Developed Project

Rock Drawings in Valle Camonica Valle Camonica, situated in the Lombardy plain, has one of the world's greatest collections of prehistoric petroglyphs - more than 140,000 symbols and figures carved in the rock over a period of 8,000 years and depicting themes connected with agriculture, navigation, war and magic. (http://whc.unesco.org/en/list/94)

It was the first UNESCO's World Heritage Site for Italy, in 1979.


Mobile App for Valle Camonica The proposed project was to (re)design a mobile app for the Rock Drawing in Valle Camonica, taking in consideration the touristic profile of Brescia/Lombardy region (foreign adults), and the visitors profile of the Rock Drawings (young Italian public).

The complete Mobile App Case study presentation is available for download (20 pages PPT-PDF format)


Screenshots




Files and Videos

Download Mobile App Presentation part Valle Camonica - Mobile App
(20 pages, in PDF format)

Video ICTs to Promote Sustainable Tourism (@YouTube)


Video Brescia - Summer School Università Bicocca (@Brescia.TV)


Download Collective Final Presentation Valle Camonica - Cases
(72 pages, in PDF format)